🎯 Project Objective

To plan, design, and launch a professional portfolio website that highlights my marketing case studies, inbound strategies, and performance-based campaigns — while applying agile project management principles to guide the build.

📋 Scope & Deliverables

A responsive Wix-based website with homepage, About, Contact, and Project case studies

• Mobile-first optimization
• Domain connection via GoDaddy
• Google Search Console integration
• SEO-ready with meta tags and sitemap submission

🛠 Planning & Execution

🔹 Phase 1: Discovery
• Defined project scope using a simplified Project Charter
• Created User Personas: potential employers, collaborators, and clients
• Set success metrics: site launch by X date, all case studies live, mobile usability score > 90 on PageSpeed

🔹 Phase 2: Design & Wireframing
• Used Figma for layout drafts (grid system, scroll strip, case study structure)
• Broke tasks down using WBS (Work Breakdown Structure) in Trello
• Prioritized features using MoSCoW method

🔹 Phase 3: Development (Agile Cycles)
Built in weekly sprints:
• Sprint 1: Structure & homepage
• Sprint 2: Project content & SEO setup
• Sprint 3: Mobile refinement + domain integration

Used an iterative feedback loop: publish → preview → refine

🔹 Phase 4: Testing & Deployment
• Mobile responsiveness tested manually across devices
• Google Search Console setup with meta tag method
• Domain manually pointed via DNS (post GoDaddy-Wix authentication fail)

⚙️ Tools & Technologies

1. Wix: Website builder
2. Figma: Design layout
3. Canva: Visual assets
4. GoDaddy: Domain management
5. Google Search Console: SEO visibility
6. Trello: Task planning
7. Notion: Content drafts and PM notes

✅ Outcome

Site launched on time with:
• 📱 100% mobile responsiveness
• 🔍 Fully integrated SEO structure
• 📈 Ready for indexing and performance tracking

This project reflected real-world PM challenges:
• DNS/SSL issues = risk mitigation
• Scope creep (extra sections added) = change control
• No team? Still set deadlines and retros!