Hey, I am Siddhant
Welcome to my space on the internet. This is where I bring together my work in digital marketing, content strategy, and brand building. Here, you’ll find a collection of my projects, insights, and experiences that reflect how I blend creativity with analytics to help brands grow with clarity and purpose.
If something here resonates with you or sparks an idea, feel free to reach out. I’d love to connect.
Expertise
Strategy & Direction
I partner with brands to uncover what truly drives growth, connecting business objectives with the real needs of their audience through data-informed strategies. Together, we clarify positioning, gain deep audience insights, and identify the channels that deliver the greatest impact. Every strategy is designed to create meaningful connections, turning insights into action and ideas into measurable outcomes. The goal is simple: help brands grow with purpose, clarity, and lasting value.
Branding & Messaging
I help brands discover their voice and tell stories that feel authentic, consistent, and relevant. Together, we refine tone, language, and emotional impact so every interaction reflects the brand’s true identity. The focus is on clarity, connection, and trust creating messages that resonate, build lasting relationships, and strengthen the brand with every touchpoint.
Campaign & Content Optimization
I help brands grow by aligning their business goals with the needs of their audience. By leveraging insights from SEO, email, and paid media, I uncover opportunities that drive meaningful engagement at every stage of the customer journey. My approach turns visitors into loyal customers and advocates, combining creative strategy with data-driven insights to deliver experiences that create measurable, long-term value for your business.
Web & Funnel Enhancements
I focus on enhancing digital touchpoints to create clarity, efficiency, and meaningful results. By refining landing pages, running A/B tests, and optimizing user flows, I turn every interaction into an opportunity for growth. Combining creative strategy with data-driven insights, I help brands deliver seamless, high-impact experiences that engage users and generate measurable, long-term business value.
Me in 20 seconds
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A digital marketer with a background in hospitality and a Master’s in Digital Marketing from the University of Galway.
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I’m driven by curiosity about what makes brands grow from understanding audiences to creating strategies that truly connect.
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Over the years, I’ve worked across SEO, content, email, and social media, helping brands boost engagement, strengthen their presence, and turn insights into measurable growth.
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I’m passionate about storytelling, creativity, and the blend of data and design that shapes meaningful digital experiences.
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When I’m not working on campaigns, you’ll probably find me exploring food, culture, or the next great marketing idea over a strong cup of coffee.
Projects
Every project I’ve worked on is a blend of strategy, creativity, and data-backed execution. From full-funnel webinar campaigns and inbound marketing roadmaps to gamified brand activations and immersive XR experiences, my portfolio showcases a diverse range of challenges tackled across various industries and formats.
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Whether leading SEO growth, crafting content strategies, or launching user engagement flows, I focus on making every touchpoint meaningful and measurable. Below are selected projects that showcase my hands-on approach to campaign design, performance optimisation, and storytelling that delivers impact.
Case Study: Website Rebuild & Performance Optimization – Consultadd Inc
Consultadd’s site was visually modern but functionally broken high bounce rates, failed Core Web Vitals, and zero lead capture.
I led a full-stack recovery: conducting UX/SEO audits, fixing technical SEO, streamlining UX flows, integrating HubSpot, and building high-converting pages. The result: faster load times, improved SEO, and a fully functional lead gen funnel.
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Case Study: Webinar Campaign – Hyperflex
Designed and executed a full-funnel webinar series to position Hyperflex as a thought leader in observability using Elastic Stack.
I led campaign strategy, topic planning, funnel creation, and cross-channel promotion across LinkedIn, email, and organic social. The content was repurposed into gated assets to extend campaign ROI.
Inbound Marketing & Content Strategy Case Study Portwest (USA Market)
Developed a comprehensive inbound strategy for Portwest to expand its U.S. footprint in the safetywear market.
The campaign featured persona mapping, buyer journey planning, email workflows, and SEO content creation. I also conducted social listening, competitor benchmarking, and built a gated lead funnel using e-brochures and webinars.