📍 Background

As part of Hyperflex’s strategic push to promote its digital transformation solutions built on the Elastic Stack, I was responsible for designing and leading a full-funnel webinar campaign aimed at attracting a technical audience — specifically IT managers, DevOps teams, and enterprise architects. The challenge was to translate complex observability and search capabilities into digestible, engaging webinar content that could not only educate but also generate qualified leads and brand trust.

🎯 Campaign Objectives

- Educate IT and DevOps professionals about real-world use cases of the Elastic Stack
- Establish Hyperflex as a thought leader in digital transformation and observability
- Generate high-quality leads and drive sales engagement through post-event workflows
- Enhance SEO performance and content longevity through repurposed webinar assets

🛠️ Strategy & Execution

1. Topic Development & Internal Collaboration

I worked closely with internal subject matter experts to identify four key themes aligned with customer challenges and Elastic’s offerings:
- Elastic Agent & Fleet: Unified data collection
- Kibana Dashboards: Data visualization and storytelling
- Enterprise App Search: Internal search scalability
- SIEM with Elastic: Enhancing security operations

Each session included live demos and focused on practical use cases to make content actionable.

2. SEO & Funnel Design
Designed SEO-optimized registration funnels using HubSpot, informed by SEMrush keyword research. Landing pages featured clear CTAs, speaker info, and UTM tracking for attribution.

3. Promotion Channels
- Email Sequences: Multi-touch workflows (invite, reminder, recap)
- LinkedIn Ads: Sponsored content targeting IT roles across EMEA & North America
- Organic Social: Speaker promotions and animated clips via Canva

4. Webinar Execution
Hosted via Zoom Webinars. I managed speaker prep, live moderation, audience polling, and session recording for repurposing as gated assets.

📈 Results & Key Metrics

- Total Signups: 280+
- Live Attendance: 150+ (~54%)
- High-Quality Leads Sent to Sales: 12
- Post-Webinar Email Engagement: 34%
- Demo & Recording Requests: Initiated by attendees
- Content Longevity: Recordings used as gated lead gen assets

✅ Key Takeaways

The campaign highlighted my ability to run end-to-end B2B marketing efforts — from topic curation to lead delivery. Strategic alignment between content and customer pain points led to stronger engagement. The use of evergreen content extended ROI and supported Hyperflex’s ABM efforts.

🧰 Tools Used
HubSpot, SEMrush, Google Analytics, LinkedIn Ads, Zoom Webinars, Canva, Elastic Stack